A performance-running brand with a storefront that doesn't slow down.
- Client
- Strider Athletics
- Sector
- E-commerce · Sportswear
- Role
- Storefront · Performance · Loyalty
- Year
- 2026
Overview
A sub-second mobile storefront for a UK performance-running brand — with a loyalty programme runners actually use.
01The challenge
Strider's customers train at 6am and shop at 6:05am. Their old storefront took four seconds to load on a phone — and the loyalty programme had a 2% redemption rate.
02Our approach
We rebuilt the storefront on a custom Node stack with an aggressive performance budget, redesigned the PDP around the gait-and-distance question runners actually ask, and re-cut the loyalty programme around training milestones.
03The outcome
Mobile conversion more than doubled, mobile LCP dropped to 0.5s, and loyalty redemptions are nearly 5× the previous baseline.
04What we shipped
- Custom-coded storefront
- Performance budget enforced
- Runner-led PDP system
- Milestone loyalty programme
Services
- Storefront
- Performance
- Loyalty
Stack
- Custom storefront
- Yotpo
- Klaviyo
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