A British heritage brand, re-platformed for global growth.
- Client
- Northcoast Apparel
- Sector
- E-commerce · Fashion
- Role
- Strategy · Design · Headless build
- Year
- 2025
Overview
Replatformed a 12-year-old store onto a custom-coded headless storefront with a custom design system and a 3-step checkout.
01The challenge
A 12-year-old Magento store, slow on mobile, painful to merchandise, and held together with duct tape. The brand had grown twice as fast as the platform and the trading team had stopped trusting the data.
02Our approach
A six-week discovery laid out a a custom-coded headless storefront migration with a fresh design system, a three-step checkout, and a Sanity-driven editorial layer. We rebuilt the front-end in TypeScript, baked in performance budgets and ran the cutover behind feature flags.
03The outcome
Launched on schedule, with zero SEO loss and a sub-second mobile LCP. Conversion almost trebled in the first quarter and the merchandising team now ship campaigns weekly without engineering.
04What we shipped
- Brand-aligned design system (42 components)
- Custom-coded headless storefront
- 3-step accelerated checkout
- Sanity CMS + editorial templates
- Klaviyo + reviews integration
Services
- Strategy
- Brand
- Custom commerce
- Design system
Stack
- Custom storefront
- Sanity
- Klaviyo
- Algolia
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Flux Analytics · SaaS · B2B