From spreadsheet to product in 14 weeks.

- Client
- Flux Analytics
- Sector
- SaaS · B2B
- Role
- Discovery · UX · Full-stack
- Year
- 2024
Overview
Built a complete analytics workspace with multi-tenant auth, role-based dashboards and a fluent design system.
01The challenge
Flux had a spreadsheet that 200 finance teams refused to live without — and a window of 14 weeks to turn it into a product before competitors caught up.
02Our approach
We ran a tight two-week discovery, locked the v1 scope to one job-to-be-done, and shipped against a fixed-date roadmap. A typed front-end, multi-tenant auth and a small but complete design system made the rest fast.
03The outcome
Launched on day 98 with paying customers on day one. Trial-to-paid conversion hit 31% in the first quarter — three times their internal target.
04What we shipped
- Product strategy & v1 scope
- 26-token design system
- Multi-tenant auth & billing
- Role-based analytics dashboards
- API + Zapier integrations
Services
- Product discovery
- UX/UI
- Full-stack build
- Design system
Stack
- React
- TanStack Start
- Postgres
- tRPC

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