RS
Work/Norden Living

A Scandi furniture house with a storefront as considered as the chairs.

Norden Living
Client
Norden Living
Sector
E-commerce · Furniture
Role
Storefront · 3D · Configurator
Year
2025

Overview

A premium DTC furniture storefront with 3D product previews, a fabric configurator, and a trade portal that converts.

+96%
AOV
+212%
Trade enquiries
0.7s
LCP, p75

01The challenge

Norden's products are remarkable in person and impossible to evaluate online. Returns were eating margin and the trade team were drowning in PDF spec sheets.

02Our approach

We built lightweight 3D product previews, a fabric and finish configurator, and a trade portal where interior designers can spec a room, save a moodboard and request samples in one flow.

03The outcome

AOV nearly doubled, returns dropped by a third, and trade enquiries more than tripled — now a quarter of revenue.

04What we shipped

  • Custom-coded headless storefront
  • 3D product previews
  • Fabric & finish configurator
  • Trade portal + moodboards

Services

  • Storefront
  • 3D product
  • Trade portal

Stack

  • Custom storefront
  • Three.js
  • Sanity

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