A 90-year tailor finally as sharp online as in store.
- Client
- Mason & Co.
- Sector
- E-commerce · Fashion
- Role
- Brand · Storefront · Booking
- Year
- 2025
Overview
A Savile Row tailor's first credible digital home — bespoke booking, editorial PDPs and a made-to-measure configurator.
01The challenge
A 90-year-old Savile Row house with a digital storefront that read like a 2009 brochure. Their younger global clientele were buying elsewhere — even when Mason had the better cloth.
02Our approach
We rebuilt the brand for screen, designed a made-to-measure configurator that mirrors the in-store fitting, and tied appointment bookings into the cutters' real diaries. Editorial PDPs let the cloth do the talking.
03The outcome
Online revenue more than doubled, fitting-room appointments tripled, and 41% of new bespoke clients now arrive having pre-configured a suit on the site.
04What we shipped
- Brand identity for digital
- Custom-coded storefront
- Made-to-measure configurator
- Live appointment booking
- Editorial PDP system
Services
- Brand
- Custom commerce
- Booking system
- Configurator
Stack
- Custom commerce
- Sanity
- Calendly API
- Klaviyo
Next case study
An e-bike DTC launch with a configurator people actually finish.
Velo Mason · E-commerce · Mobility