An e-bike DTC launch with a configurator people actually finish.

01The challenge

An ambitious e-bike brand with a £3.4k average order value and one of the most complex configurators in DTC. Most competitor configurators bled 80% of users by step four.

02Our approach

We re-designed the configurator around progressive disclosure, embedded finance from step one, and built a finishing-touches summary that doubles as a shareable build. The waitlist drop got its own narrative microsite.

03The outcome

Configurator completion hit 47% — five times the category average. Pre-orders cleared £4.6M in the first quarter and Velo are now sold out into Q3.

04What we shipped

• 12-step configurator
• Klarna finance integration
• Shoppable build sharing
• Launch microsite + waitlist