A boutique hotel site that feels like the lobby — and books like a machine.
- Client
- Larkfield Hotel
- Sector
- Hospitality · Boutique
- Role
- Brand · Web · Direct booking
- Year
- 2026
Overview
A 28-room Cotswolds hotel, weaned off OTAs with a moody, story-led site and a fast direct-booking experience.
+218%
Direct bookings
−34%
OTA dependency
0.9s
LCP, p75
01The challenge
Larkfield were giving 18% of room revenue to Booking.com because their own site couldn't close. Beautiful brand, broken funnel.
02Our approach
A cinematic, story-first site with rooms, dining and weddings each given their own narrative. We integrated SiteMinder for live availability, simplified the booking flow to three steps, and added a 'best-rate guarantee' badge that actually works.
03The outcome
Direct bookings tripled in six months, OTA share dropped by a third, and the hotel hit its highest RevPAR on record.
04What we shipped
- Brand & art direction
- Cinematic marketing site
- Direct-booking integration
- Weddings & events microsites
Services
- Brand
- Web
- Booking integration
Stack
- TanStack Start
- Sanity
- SiteMinder
- Stripe
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