An editorial publication that reads like print, performs like a SaaS.

01The challenge

Atelier's print magazine had a devoted readership but a web archive nobody could find. They wanted a digital home that respected the craft of the print product.

02Our approach

We built a long-form template system with a typographic hierarchy lifted from the print edition, a kinetic table-of-contents, and a back-catalogue index that finally made ten years of writing searchable.

03The outcome

Time on site tripled in the first month, paid subscribers grew 4× in the first quarter, and the team now publish to web first, print second.

04What we shipped

• Editorial design system
• Sanity-driven CMS
• Stripe-powered subscriptions
• Searchable back catalogue