A six-restaurant group with one brand, one booking flow, six personalities.
- Client
- Fern & Stone
- Sector
- Hospitality · Restaurants
- Role
- Brand system · Web · Bookings
- Year
- 2026
Overview
A flexible brand system and a single booking platform for a growing restaurant group — six identities, one engineering team.
+162%
Direct covers
−42%
No-show rate
6
Sites, one stack
01The challenge
Six restaurants, six legacy CMS sites, six different booking widgets, and a marketing team spending half their week copy-pasting menus.
02Our approach
We built a single multi-tenant platform with a flexible brand system: each site has its own typography, palette and voice, but shares one booking flow, one menu CMS and one analytics layer.
03The outcome
Direct covers up 162%, no-shows nearly halved, and the marketing team have their week back.
04What we shipped
- Multi-brand design system
- Multi-tenant web platform
- Unified booking flow
- Menu & event CMS
Services
- Brand system
- Web platform
- Bookings
Stack
- TanStack Start
- Sanity
- OpenTable API
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